Reproducing an existing chart, or applying the same style to a range of charts are very common tasks in data visualisation. That is why it’s worth discussing these in this module.

Tracing charts

As someone working in data visualisation, you might be asked to reproduce a chart in a publication without having access to the underlying data. In situations like this, it might be tempting to take the chart and manually trace it using software like Adobe Illustrator or similar tools.

As with all manual data manipulation, this is prone to errors:

The process of tracing a chart will not solve the issue of not having access to the data. If you would like to perform some analysis on the data, aggregate it or use it in another chart, you are still stuck.

A tool to get the data out of a visualisation is WebPlotDigitizer. The process of “reverse engineering” the data in a visualisation with WebPlotDigitizer looks like this:

WebPlotDigitizer can be handy if it is impossible to obtain the source data of a visualisation you would like to reproduce. Because it results in a dataset you can work with, it is preferred over tracing a chart. But it still better to try to obtain the source data the chart author used to produce the original visualisation, and only resort to WebPlotDigitizer if this is not possible.

Templates and themes

Almost all visualisation tools offer a gallery of chart templates to choose from in order to make a visualisation.

Chart templates in Datawrapper. Source: Maarten Lambrechts, CC BY SA 4.0

Chart templates in Datawrapper. Source: Maarten Lambrechts, CC BY SA 4.0

Chart templates in Apple Numbers. Source: Maarten Lambrechts, CC BY SA 4.0

Chart templates in Apple Numbers. Source: Maarten Lambrechts, CC BY SA 4.0

When selecting a template from the chart template gallery, a visualisation with a default styling will be generated. To make a chart your own and brand it, you probably want to style it by applying a theme to it. A theme specifies things like the colours to be used, the font family and size of text elements, how to display axes and grids, ...

Some tools have built in themes that you can use to move away from the default theme.

Changing colours and chart design in Microsoft Excel. Source: Maarten Lambrechts, CC BY SA 4.0

Changing colours and chart design in Microsoft Excel. Source: Maarten Lambrechts, CC BY SA 4.0